The MoonSwatch, Four Years On: Every Edition and What It Changed

27 March 2022, updated 8 October 2026

The MoonSwatch, on sale since 26 March 2022, is a quartz chronograph by Swatch, made in Bioceramic and modelled on the Omega Speedmaster Moonwatch. In October 2026 the basic model, Mission to the Moon, costs CHF 250 in Switzerland and USD 300 in the United States. Swatch's collection page says the watch is sold only in selected Swatch stores, one per person, per day and per store, yet in October 2026 its US, UK and German product pages also let customers with a Swatch account order the basic model online, while the Swiss product page says it is currently not available online. The Swatch Group reported more than one million MoonSwatches sold by January 2023 and stated that the entire Omega Speedmaster collection had profited from greatly increased interest.

This article first appeared on 27 March 2022, the day after the launch and a few days before Watches and Wonders opened in Geneva, and was rewritten in October 2026. All prices, dates and figures about the watch now come from Swatch, Omega or the Swatch Group and link to the source; the sales estimates quoted in 2022 have been removed, because no official figure stands behind them.

Is the MoonSwatch a real Omega?

The MoonSwatch is not an Omega but a Swatch that borrows the design of Omega's Speedmaster and carries both names, Omega x Swatch, on its dial. It is made and sold by Swatch, and the basic model runs on a quartz movement; Swatch's product data give its case as 42 mm across, 13.25 mm thick and 47.3 mm long. The case material, Bioceramic, is described in Swatch's launch press release of 22 March 2022 as two thirds ceramic and one third a material derived from castor oil.

The collaboration is easier to understand once the ownership is clear: Omega and Swatch both belong to the Swatch Group, which is why lending the Speedmaster's design to a Swatch was less of a gamble for Omega than it looked from the outside in 2022. At the launch, Omega's chief executive Raynald Aeschlimann described the collection in Omega's own launch story as one that “salutes the saviours of our industry”. The original version of this article put the distinction plainly: Swatch is not pretending to be Omega, and a real Omega will not be mistaken for a Swatch.

Every MoonSwatch edition from 2022 to 2026

Since 2022 the MoonSwatch has grown from eleven models into a series of further missions. The table follows Swatch's MoonSwatch collection page its product pages and the announcements of Swatch and the Swatch Group as of October 2026.

The table also shows a change in how the watch is sold. The core models remain unlimited, but many special editions have been tied to the full moon, to nineteen days in August, to a single day in Spain or to snowfall in Switzerland. Mission to the Moon 1969 went furthest: it was limited to 1,969 numbered pieces and sold only to applicants, and Swatch says its 18K Moonshine Gold comes from melted-down Omega spare parts from 1969.

What does a MoonSwatch cost in 2026, and where can you buy one?

In October 2026 the basic Mission to the Moon costs CHF 250 in Switzerland and USD 300 in the United States. Other models are priced individually on Swatch's Swiss site: Mission to Earthphase at CHF 300, MoonSwatch 1965 at CHF 250 and the numbered Mission to the Moon 1969 at CHF 500.

On where to buy one, Swatch's own pages do not agree. The collection page says the MoonSwatch is sold only in selected Swatch stores worldwide and that “purchases are limited to one watch per person, per day, and per store”. The product pages for Mission to the Moon on Swatch's US and UK sites, however, show a “Login to add to cart” button and say the watch is “only available for account holders”, the German site says the same in German, and the US collection page lists four of the first eleven models under “Available online”. The Swiss product page says the model “is currently not available online, please check back soon” and points to the stores, so the Swatch site for your country is the place to check before travelling to a store.

What did the MoonSwatch do for Omega?

According to the Swatch Group's own reports, the MoonSwatch also raised interest in the Omega Speedmaster. In its half-year report of 14 July 2022, the group noted that the MoonSwatch had been sold in only 110 Swatch stores in the first half of the year, and it reported supply shortages of the Speedmaster Moonwatch after demand for it rose sharply. Its key figures for 2022, published on 24 January 2023, reported more than one million MoonSwatches sold, by then in around 180 stores, and stated that the entire Omega Speedmaster collection had also profited from greatly increased interest.

In its reports since January 2023, the Swatch Group has published no updated sales figure for the MoonSwatch, and none for the first production run or for revenue. In its half-year report of 21 July 2026, the group added that the Royal Pop, Swatch's collaboration with Audemars Piguet on sale since 16 May 2026, “also boosted sales of the MoonSwatch and Scuba Fifty Fathoms”.

Put simply, interest created by a Swatch carried over to the Omega, and in 2022 there were not enough Moonwatches to meet it. We see the same mechanism in our own work: for the pieces our clients ask about, the waiting list is not an administrative delay but the way a maison allocates scarcity, and getting around it is a question of relationships that were built long before the request arrived.

What the 2022 article predicted, and what has happened since

The first version of this article argued that Omega was taking little risk by lending its design to Swatch, and predicted that the MoonSwatch would be the first of many collaborations between high-end watchmakers and entry-level brands. Both points have held up. In 2023 Swatch launched the Scuba Fifty Fathoms with Blancpain, five watches with Swatch's SISTEM51 movement, according to Swatch's collections page, and on 16 May 2026 the Royal Pop with Audemars Piguet followed.

One statement has not held up. In 2022 the line was described here as not limited in any way; that is still true of the core models, as the table above shows, but not of many of the special editions that followed.

If the MoonSwatch has turned your attention to the Speedmaster, or to another watch with a waiting list, our luxury sourcing is the place to start; we are not an authorised dealer for any house and act for the client. How the Swiss watch market has moved in 2026 is set out in The Swiss Watch Market Has Turned, and the first steps towards a collection of your own in The Road to your Luxury Watch Collection.