
Lifestyle Management
One manager, one file, every country you live in. Veltracon Lifestyle runs the private side of life for principals and families, from Zug, Düsseldorf, Dubai and Hong Kong.
What lifestyle management is, and what it is not
Lifestyle management is the standing arrangement that sits above individual requests. A concierge service answers the question in front of it: a table tonight, a jet on Friday, a watch that is sold out. Lifestyle management is the person who already knows that Friday is a travel day, that the table has to be near the hotel because the driver is off, and that the watch is a gift with a date attached. The requests do not disappear; they stop having to be explained.
At Veltracon Lifestyle the two are one organisation. Our concierge services cover nine disciplines on a request-by-request basis. A lifestyle mandate places one manager in front of all nine, for one household, for as long as the mandate runs. Most of our standing mandates began as a single request that went well.
What a lifestyle manager takes off your desk
- Travel as a whole: aircraft, ground, hotels, villas and the people who need to be in the same place at the same time
- Homes in more than one country: staff, suppliers, maintenance, and the arrival that is ready before you land
- Access: restaurants, sport, motorsport, art fairs, award shows and the tables and rooms that are not publicly available
- Objects with a waiting list: watches, bags, cars and art, sourced, checked and delivered
- Medical appointments in Switzerland, arranged with the travel around them, in coordination with Veltracon Medical
- Schools, universities and camps in Switzerland, from the first visit to the paperwork
- Personal and property protection, and the secure transport of valuables
- The unplanned: a cancelled flight at midnight, a document that has to be in another country by morning
How a lifestyle mandate is run
Each mandate has one appointed manager and one file. The manager holds the preferences, the calendar, the staff contacts and the history of what has already been tried. The file is what makes the four offices work as one: Zug holds the mandate, and Düsseldorf, Dubai and Hong Kong hold the hours on either side of it, so a request made while one office sleeps is already being worked in another.
Discretion is a working method, not a promise on a page. We do not publish client names, we do not sell memberships, and we accept mandates on referral. That is also what allows us to decline a request that does not fit the mandate or the client.
Who it is for
Principals and families whose lives run in more than one city: founders, captains of industry, professional athletes with a travelling season, and public figures who need the machinery around them to be invisible. Private clients engage us for the household; companies for their executives and guests; family offices for the private side of a principal's life that they would rather not build in-house.
Switzerland, Dubai and the places in between
A large part of lifestyle management is geography. Families arriving in Switzerland need residence, schools, property and a private physician arranged in the right order; our guide to relocating to Switzerland sets out that order. Clients based in the Gulf use the Dubai office to arrange Europe from home: medical appointments in Zurich, a season in the Alps, a school visit, with the travel built around each.
How the work is charged
The industry works with three models: an annual membership, a retainer with a defined scope, and fees per mandate. Veltracon Lifestyle does not sell memberships and publishes no rate card. Each mandate is offered individually, with scope and fee agreed in writing before anything is committed. How the wider market prices its services is explained in our note on what a concierge service is.
Straight answers.
What is lifestyle management?
Lifestyle management is the continuous running of a private life by one appointed manager: travel, homes, staff, cars, schools, medical appointments and the requests in between, handled as one file rather than as a series of separate bookings. A concierge answers a request; a lifestyle manager anticipates the next one.
How is lifestyle management different from a concierge service?
Scope and continuity. A concierge service, including ours, resolves a defined request: a table, a flight, a watch. Lifestyle management is the standing arrangement around all of them: the same manager, who knows the household, the calendar and the preferences, and who acts before being asked. Most of our lifestyle mandates began as a single concierge request.
Who uses a lifestyle manager?
Principals whose time is the scarcest thing they own: founders and captains of industry, families with homes in more than one country, athletes and public figures with a travelling season, and family offices that would rather delegate the private side of a principal's life than build the function themselves.
What does a lifestyle management company actually do day to day?
It keeps the calendar honest. In a typical week that means confirming travel and ground arrangements, briefing household staff, holding restaurant and event access, moving a medical appointment in Switzerland around a board meeting, handling a school's paperwork, and sourcing the object a client mentioned once in passing.
How is lifestyle management charged?
Three models exist in the industry: an annual membership, a retainer with a defined scope, and fees per mandate. Veltracon Lifestyle does not sell memberships. Mandates are accepted on referral and offered individually, with the scope and the fee agreed in writing before anything is committed.
Do you sell memberships?
No. There is no card, no tier and no published rate. Each mandate is offered individually, which is also why we can decline a request that does not fit.
Can one manager cover more than one country?
Yes. Zug holds the mandate; Düsseldorf, Dubai and Hong Kong hold the hours on either side of it. A request made while one office sleeps is already being worked in another, and the file stays one file.
How does a lifestyle management mandate begin?
With a conversation, usually on referral. We ask how you live, where, with whom, and what has gone wrong before. Then we propose a scope, name the manager and agree the terms. The first weeks are spent learning the household; after that, the manager is simply there.

Anything. Anytime. Anywhere.
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