Veltracon Lifestyle Management

Assisted VIP Travel for elderly guests

Dubai has been a city of great appeal for the last two decades, as skyscrapers shot out of the ground like sprouts, plenty of business opportunities emerged and investment was booming. During its impressive growth phase, Dubai did its best to attract the best and brightest to build a new city and a sustainable local economy that would help the Emirate to look beyond the dwindling income from natural resources and become the number one business hub in the Middle East.

There is so much that attracts travellers to go to Dubai, besides the obvious of abundant sun, sand and the warm sea. That said, Dubai is not your average summer destination, but rather the place to be during the cold months of the year. When it’s rainy and icy in Europe or the Northern Hemisphere, it’s warm and toasty in the United Arab Emirates, those who can afford it will flock to Dubai on the regular. The most popular time to travel to this bustling city is between October and April.

We recently went to Dubai to to accompany a client on his journey. It was a VIP request we received from the private banker of a gentleman who‘s mind is still willing and able to travel but his body can‘t go on any more unassisted adventures. Needless to say, he was overjoyed to learn that there are services like ours to help him live his golden years to the fullest. We think that this phenomenon will become the norm over the coming years and decades as our population keeps ageing. As a matter of fact, we got the idea from a flight attendant about ten years ago. She was nearing the end of her career as a flight attendant and was offering this kind of service in her spare time. A little while later she quit being an attendant to become a full time travel companion for the elderly, and that‘s a brilliant idea.    

Traveling this way takes a bit of planning and has its very own logistical challenges, but it is all more worthwhile offering this type of service, when you can experience genuine joy, see it in the eyes of your clients and hear it in their voice as they see, hear, feel and taste things they thought they would not get a chance to any more. That said, assisted traveling for elderly guests is something that can‘t be taken lightly and we recommend to pick your companion carefully, because you can be in for a nasty surprise when you try to do it on the cheap. 

Now, back to the wonderful experiences of Dubai! 

As mentioned earlier, assisted traveling takes a bit more planning that your average trip. Between the shuttles at the airport and determining which hotels are the best and closest to prime medical facilities, we planned one week in Dubai that was filled with sights and original flavours or the region as well as the marvels of the modern world.

The first day we showed our client the heart of the city, the Dubai Mall right at the feet of the Burj Khalifa, the world‘s tallest building for over ten years now. With it comes the world‘s highest observation deck called At The Top. This is an impressive place to visit for people of all ages, because the sheer height and incredible views, just blow even the most cynical person‘s mind. At the bottom of this incredible skyscraper you will find a small man-made lake that is the host of a musical water show that comes on after nightfall in regular intervals. This is also most definitely a spectacle to enjoy. 

Another really great experience is visiting the local souks, the traditional Middle Eastern marketplaces where all kinds of goods change hands. The most oldest and most interesting are the markets for gold and spices which are virtually a stone-throw from each other

One of the traditional and idyllic activities in Dubai is riding on the Dhow boats in Dubai Creek or Dubai Marina. These vessels are big enough to host an entire restaurant and all comforts to have an enjoyable journey on the water and the eat in style, while gaining another perspective on the bustling city. The Arab culture is so rich, and paired with the modern luxuries of our world, offers a magnificent experience for any traveller. This is particularly appealing for elderly guests as there is no walking or other physical activity involved, whilst discovering and enjoying the cityscapes. These short cruises are especially pleasant in the evening, accompanied with some local foods.

To round off an exciting and eventful trip, we decided to take our client to spend an evening in the desert. As the saying goes “you’ve never seen the stars unless you’ve slept under them in the desert.”

We got picked up by the dinner host from our hotel. Our party was shuttled in great comfort by the latest luxury SUVs and driven into the desert where we were greeted at magnificent tents in the most hospitable way with hot tea.

The evening unfolded with delicious local delicacies, some mystical belly dancing and sharing a shisha, the traditional Arab water pipe below the stars. Needless to say, our client was very pleased with the journey he had experienced and the next day we flew back to Geneva, where the trip ended in heartfelt hugs and sincere promises to go on another adventure soon again.

If you or someone you care about would enjoy an assisted trip or if you yourself would like for us to plan an unforgettable vacation, then please don’t hesitate to contact us.

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Contact Us

Please contact us with any VIP request by phone or email, 24/7 and 365 days a year.

Please send all your email requests (also in Russian, Arabic or Chinese) to

G. Patrick Gruhn


(German, English and French)

Telephone : +41 79 708 77 11

Gabriele Rossicarri


(French, English, Spanish and Italian)

Telephone : +41 75 429 85 97

Tim Daum


(German, English and French)

Telephone : +49 160 93 888 300

Igor Martin


(Russian, English, Spanish and French)

Telephone : +41 79 269 95 79

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